Digital tourism marketing: Case study of the campaign Can’t Skip Portugal
The theme of this study is the analysis of the advertising campaign "Can’t Skip Portugal" launched in 2017 by Tourism of Portugal, which the main objective was to show all the regions of the country, covering not only the most known areas but also to promote other areas of the country, sho...
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| Other Authors: | , |
| Format: | conferenceObject |
| Language: | eng |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/25437 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/25437 |