Brand logo design: examining consumer response to naturalness
Purpose – This paper aims to study how logo design characteristics influence consumer response. Based on an in-depth literature review on consumer responses to logo design, the authors included in this research one fundamental dimension of logo design, namely, naturalness and investigated the influe...
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| Other Authors: | , , |
| Format: | article |
| Language: | eng |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.14/20304 |
| Country: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/20304 |