Automotive market: does corporate brand reputation and brand authenticity lead to brand attachment?
The evolution of the automotive market since its beginning changed drivers’ life in multiple ways. Technologies evolution allow cars manufacturers to update there models and make them continuously safer, easier to drive and respectful of the environment. The automotive market is composed of numerous...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2017
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| Texto completo: | http://hdl.handle.net/10071/13389 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/13389 |