Kids as consumers challenges of product marketing to kids in the sporting goods industry: Analysed for the adidas neo label
The adidas NEO label is a sub brand of the adidas brand and part of this label is the kids footwear business. After identifying the problem, on how complex the consumer group kids is, their behaviour has been analysed and how to segment in order to target them properly, a literature review has detec...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2015
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| Texto completo: | http://hdl.handle.net/10071/8632 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/8632 |