Emotional branding and logo design: exploratory study in the Information Technology market
The technical quality of products no longer guarantees a sustainable differentiation to technology manufacturers. The widespread use of best production practices and the easy access to low cost resources make it difficult for these manufacturers to offer unique products to their customers. A manufac...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2015
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| Texto completo: | http://hdl.handle.net/10071/9732 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/9732 |