Experiential Tourism and Experiential Marketing: An Innovative Approach
The present paper addresses the theme “Experiential Tourism and Experiential Marketing” under the scope of the economy of experiences. The word “experience” appears to be very abstract and difficult to conceptualize due to its complexity and dynamic nature. Several authors, namely Pine and Gilmore,...
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| Formato: | conferenceObject |
| Idioma: | eng |
| Publicado em: |
2020
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| Texto completo: | http://hdl.handle.net/11110/2027 |
| País: | Portugal |
| Oai: | oai:ciencipca.ipca.pt:11110/2027 |