Psychographic And Behavioral Segmentation Of Food Delivery Application Customers To Increase Intention To Use

Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence

Detalhes bibliográficos
Autor principal: Zárate, Jorge Luis Bocanegra (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2022
Assuntos:
Food Delivery Applications
Psychographic segmentation
Behavioral segmentation
Clustering
Customer Segmentation
Texto completo:http://hdl.handle.net/10362/134514
País:Portugal
Oai:oai:run.unl.pt:10362/134514

Texto Completo

http://hdl.handle.net/10362/134514

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