How motivations for esports consumption influence the esports sponsorship response: the favourability, brand awareness and purchase intention effects
Esports is an emerging sport that is growing exponentially in popularity in the past years. The fact that it is played online, mainly transmitted through web streaming and its inherent international nature, being for the big tournaments which involve teams of every continent, or the players that com...
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| Format: | masterThesis |
| Language: | eng |
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2019
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| Online Access: | http://hdl.handle.net/10071/18744 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/18744 |