Fernandes, A. J. A. (2019). How motivations for esports consumption influence the esports sponsorship response: The favourability, brand awareness and purchase intention effects.
Chicago Style (17th ed.) CitationFernandes, António Jorge Alvoeiro. How Motivations for Esports Consumption Influence the Esports Sponsorship Response: The Favourability, Brand Awareness and Purchase Intention Effects. 2019.
MLA (8th ed.) CitationFernandes, António Jorge Alvoeiro. How Motivations for Esports Consumption Influence the Esports Sponsorship Response: The Favourability, Brand Awareness and Purchase Intention Effects. 2019.
Warning: These citations may not always be 100% accurate.