How to Commercialize GETbizz : the new Database Marketing Platform Solution

Engaging in Customer Relationship Management practices is crucial in today’s business world. Strengthening business relations with clients and increasing customer loyalty are ones of companies´ priorities. GETbizz is a software that enables such practices by managing final clients’ database, establi...

Full description

Bibliographic Details
Main Author: Saraiva, Marta Machado de Almeida Garcia (author)
Format: masterThesis
Language:eng
Published: 2017
Subjects:
Customer Relationship Management
Software
Customer Loyalty
Database Management
Email and SMS marketing
Segmentation
Commercialization
Pricing
Strategy
Placement
Gestão de Relacionamento com o Cliente
Fidelização de Cliente
Gestão de base de dados
Marketing de email e SMS
Segmentação
Comercialização
Estratégia de Preços
Colocação no Mercado
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/21876
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/21876

Internet

http://hdl.handle.net/10400.14/21876

Similar Items