Brand New Images? Implications of Instagram Photography for Place Branding
The aim of this article is to develop an understanding of what happens when Instagram photography is used for branding a place. Questions raised are which photographs are taken and published, does the practice result in novel ways of representing a place, and, in turn the image of a place. A practic...
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| Format: | article |
| Language: | eng |
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2017
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| Online Access: | https://doi.org/10.17645/mac.v5i4.1053 |
| Country: | Portugal |
| Oai: | oai:ojs.cogitatiopress.com:article/1053 |