Advertising without gender stereotypes – can you do it?
This article aims to discuss the continued use of gender stereotypes in television advertising. That because the male and female images have always been part of the history of advertising, however, one realizes that these are not always presented in a positive way by the consuming public, thereby ca...
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| Format: | article |
| Language: | por |
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2014
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| Online Access: | https://www.revistacomunicando.sopcom.pt/index.php/comunicando/article/view/171 |
| Country: | Portugal |
| Oai: | oai:revistacomunicando.sopcom.pt:article/171 |