| Resumo: | The logistics sector is experiencing one of its biggest disruptions of all times. The fourth industrial revolution, also known as Industry 4.0, fosters a paradigm shift that poses major challenges for logistics companies, especially small to medium-sized ones. To face these challenges, these businesses have to go through a radical change process. This is only possible, by providing know-how, developing a company-wide new mindset, and enabling staff to facilitate change. This business is therefore offering high-quality digital learning solution services, to help these companies to stay in the market or even develop a new competitive advantage. The literature review, the market analysis, and the analysis of the qualitative interviews show that there is currently a mismatch of provided learning solutions and the needs & capabilities of mid-sized, German-based logistics companies. This gap in the market will be filled with the developed service solutions of this business plan. The financial calculations determine a valuable business opportunity, which holds high potential to develop a new business field as a first mover.
|
|---|