Análise das determinantes à receptividade ao bluetooth marketing pelo consumidor português – um estudo empírico
With the increasing technological innovation, the concept of marketing and its applications become more functional and wide. Today is visible the development of mobile marketing campaigns, ie marketing campaigns for mobile devices (mobile phones, smartphones, PDAs, tablets). Taking advantage of mobi...
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| Outros Autores: | , |
| Formato: | conferenceObject |
| Idioma: | por |
| Publicado em: |
2015
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10400.22/7232 |
| País: | Portugal |
| Oai: | oai:recipp.ipp.pt:10400.22/7232 |