Mobile marketing : Factores que influenciam a intensidade de utilização de Apps móveis pela classe médica

Mestrado em Marketing

Bibliographic Details
Main Author: Gomes, Vanessa Isabel Oliveira (author)
Format: masterThesis
Language:por
Published: 2016
Subjects:
Apps móveis
Digital Marketing
Mobile Marketing
Médicos
Indústria Farmacêutica
Smartphones
Mobile Apps
Physicians
Pharmaceutical Industry
Online Access:http://hdl.handle.net/10400.5/10802
Country:Portugal
Oai:oai:www.repository.utl.pt:10400.5/10802

Internet

http://hdl.handle.net/10400.5/10802

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