Enhancing companies’ competitivity through trade fairs: a set of articles
Trade Fairs are a marketing tool that offers networking, entrepreneurship, export, sales, and high-quality information opportunities. In practice, trade fairs are systems of multiple exchanges between participants. In a trade fair context, all companies/exhibitors try to remain profitable and outper...
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| Format: | doctoralThesis |
| Language: | eng |
| Published: |
2023
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| Online Access: | http://hdl.handle.net/10773/31776 |
| Country: | Portugal |
| Oai: | oai:ria.ua.pt:10773/31776 |