Selection of a Strategic Plan Using an Integrated AHP-Goal Programming Approach
This work proposes a multi-criteria decision making model to assist in the choice of a strategic plan for a world-class company. The Balanced Scorecard (BSC) is a support tool of Beyond Budgeting that translates a company’s vision and strategy into a coherent set of performance measures. However, it...
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| Other Authors: | , |
| Format: | article |
| Language: | eng |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.22/15842 |
| Country: | Portugal |
| Oai: | oai:recipp.ipp.pt:10400.22/15842 |
| Summary: | This work proposes a multi-criteria decision making model to assist in the choice of a strategic plan for a world-class company. The Balanced Scorecard (BSC) is a support tool of Beyond Budgeting that translates a company’s vision and strategy into a coherent set of performance measures. However, it does not provide help in choosing a strategic plan. The selection of a strategic plan involves multiple goals and objectives that are often conflicting and incommensurable. This paper proposes an integrated Analytic Hierarchy Process-Goal Programming (AHP-GP) approach to select such a plan. This approach comprises two stages. In the first stage, the AHP is used to evaluate the relative importance of the initiatives with respect to financial indicators/KPIs; while in the second stage a GP model incorporating the AHP priority scores is developed. The GP model selects a set of initiatives that maximizes the earnings before interest and taxes (EBIT) and minimizes the Capital Employed (CE). The proposed method was evaluated through a case study. |
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