The impact of strategic resource seeking and market seeking strategies on foreign entry modes under institutional pressures

Multinational corporations (MNCs) are subject to the various dimensions of the external institutional environments where they operate. Institutional theory suggests that MNCs need to conform to the prevailing rules, norms and procedures of the locations where they operate in order to survive and gro...

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Detalhes bibliográficos
Autor principal: Ferreira, Manuel Portugal (author)
Outros Autores: Serra, Fernando (author)
Formato: article
Idioma:eng
Publicado em: 2011
Assuntos:
Texto completo:http://hdl.handle.net/10400.8/369
País:Portugal
Oai:oai:iconline.ipleiria.pt:10400.8/369