The impact of strategic resource seeking and market seeking strategies on foreign entry modes under institutional pressures
Multinational corporations (MNCs) are subject to the various dimensions of the external institutional environments where they operate. Institutional theory suggests that MNCs need to conform to the prevailing rules, norms and procedures of the locations where they operate in order to survive and gro...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | article |
| Language: | eng |
| Published: |
2011
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.8/369 |
| Country: | Portugal |
| Oai: | oai:iconline.ipleiria.pt:10400.8/369 |