h3 gourmet: great to go upmarket, but are people willing to pay for the difference?
This case study addresses the pitfalls of internationalization and entrepreneurial decision-making in the creation of relevant differentiation for a gourmet fast-food concept, whose foundations lay in good old fashioned fast food rules dressed in a gourmet experience. In standardizing their market o...
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| Other Authors: | , |
| Format: | article |
| Language: | eng |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://ciencia.iscte-iul.pt/public/pub/id/17731 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/7804 |