Marketing plan for workshop and accessories area of proóptica

Proóptica is a Portuguese company acting in the Optical Market as a distributor of international and national brands of this market. The company acts in four main areas: Frames and Sunglasses; Workshop and Accessories; Lenses and Design + Architecture. In April of 2014 I was invited by Professor Luí...

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Bibliographic Details
Main Author: Lopes, Joséphine Gaspar (author)
Format: masterThesis
Language:eng
Published: 2016
Subjects:
Marketing plan
Marketing mix
Optical market
External analysis
Plano de marketing
Mercado da óptica
Análise externa
Online Access:http://hdl.handle.net/10071/11492
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/11492

Internet

http://hdl.handle.net/10071/11492

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