Strategic B2B marketing planning with an international focus for the software development provider ‘East At-lantic Engineering’, using Germany as exemplary case
The following project-based master thesis introduces the Lisbon based software devel-opment provider EAST ATLANTIC ENGINEERING to international strategic B2B marketing planning. So far the company has exclusively gained assignments through relationships and word-of-mouth recommendations. It has neve...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2013
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| Texto completo: | http://hdl.handle.net/10071/5961 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/5961 |