Consumer engagement with a brand on Facebook
Social media and in particular social Networking Sites have grown in importance and have each day more users. This fact has increased the number of brands on these social networking sites (SNS) trying to engage with their consumers. The purpose of this research is to determine the main motivations f...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2016
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| Texto completo: | http://hdl.handle.net/10400.14/19303 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/19303 |