Adidas AG: powerful brand making strides in key markets

This work project is an equity research report on Adidas AG. The aim of the equity research is to issue a buy/hold/sell recommendation to investors by evaluating whether Adidas is currently over-or undervalued by the market. First, we did a company overview and a thorough analysis of the global spor...

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Bibliographic Details
Main Author: Majcen, Anja (author)
Format: masterThesis
Language:eng
Published: 2020
Subjects:
Adidas AG
Global sportswear industry
E-commerce
Athleisure
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/106043
Country:Portugal
Oai:oai:run.unl.pt:10362/106043

Internet

http://hdl.handle.net/10362/106043

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