Empowering private labels through packaging : an analysis about the implementation of copycat strategies on private labels

Private Labels (PLs) are an important instrument for retailers to increase their relative market power since they may increase customer loyalty, improve margins and sales and lower prices. In fact, retailers are constantly being challenged to search for methods which can leverage their own brands, n...

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Bibliographic Details
Main Author: Lisboa, Joana Rita da Fonseca Robalo (author)
Format: masterThesis
Language:eng
Published: 2016
Subjects:
Private Labels
Sonae MC
Packaging
Copycat packaging strategy
Purchase intention
Marcas próprias
Embalamento
Estratégia copycat
Intenção de compra
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/20662
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/20662

Internet

http://hdl.handle.net/10400.14/20662

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