The influence of experiential marketing on tourist satisfaction, purchase, repurchase and loyalty: The case of Madeira Island
Experiential Marketing is a strategy focused on the creation of unique and memorable emotional experiences. This marketing approach enables co-creation and consumer/brand relationships. In destination tourism this strategy is still not well researched. Therefore, the aim of this dissertation is to u...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2022
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| Texto completo: | http://hdl.handle.net/10071/24213 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/24213 |