Assessment of Brand Awareness & Image of Kiehl´s in Portugal & Challenges for their marketing strategy
The principal objective of this dissertation is to investigate the brand awareness of the cosmetic brand Kiehl´s, that is part of the L´Oréal Group, in Portugal. A main goal is to identify the brand perception. Particularly, brand attributes, associations, perceived quality, service and brand loyalt...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2018
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| Texto completo: | http://hdl.handle.net/10400.14/25353 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/25353 |