Predicting customer response to cross-market discounts using ensemble methods
The globalization of markets and the growing number of companies increased the competition between retail companies. This reality affects all sectores of retail, from clothing to grocery. New ways to keep and gain customers help the companies staying competitives. Diferent strategies like publicity...
| Main Author: | |
|---|---|
| Format: | masterThesis |
| Language: | eng |
| Published: |
2015
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/10216/89669 |
| Country: | Portugal |
| Oai: | oai:repositorio-aberto.up.pt:10216/89669 |