How sponsors should bring relevant-added value to esports
This paper aimed to determine what types of relevant-added value esports fans most want sponsors to bring to them and to the competitive gaming industry. A review of the literature permitted the development of a conceptual model which was subsequently improved by analysing empirical data. A quantita...
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| Other Authors: | , |
| Format: | article |
| Language: | eng |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.13/4762 |
| Country: | Portugal |
| Oai: | oai:digituma.uma.pt:10400.13/4762 |