Brand naming sponsor: impacts in festivalgoers' purchase intentions.
| Main Author: | |
|---|---|
| Format: | masterThesis |
| Language: | por |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://repositorio-aberto.up.pt/handle/10216/77592 |
| Country: | Portugal |
| Oai: | oai:repositorio-aberto.up.pt:10216/77592 |