Luxury brands on Instagram: A netnographic approach

The present research concerns a netnography study from June 1st 2020 to January 1st 2021on Instagram communication of six luxury brands: Louis Vuitton, Prada, Gucci, Dior, Chanel and Burberry. Five variables were taken into consideration: number of followers, number of posts, average comments, avera...

Full description

Bibliographic Details
Main Author: Aleem, A. K. (author)
Other Authors: Loureiro, S. M. C. (author)
Format: conferenceObject
Language:eng
Published: 2022
Subjects:
Luxury
Brand coolness
Fashion
Social media
Communication
Netnography
Instagram
Online Access:http://hdl.handle.net/10071/24452
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/24452

Internet

http://hdl.handle.net/10071/24452

Similar Items