Revisiting the privacy calculus: Why are consumers (really) willing to disclose personal data online?
With the digital age, businesses are increasingly collecting consumers' data, which is raising privacy issues. Existing research has been dominated by the rational-based privacy calculus theory, which overlooks the role of irrationality and contextual factors. This study accounts for the influe...
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| Format: | article |
| Language: | eng |
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2021
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| Online Access: | https://hdl.handle.net/10216/136581 |
| Country: | Portugal |
| Oai: | oai:repositorio-aberto.up.pt:10216/136581 |