Souto, D., Loureiro, S. M. C., Schivinski, B., & Neves, H. (2024). In the eye of the (fire)storm: Better safe or sorry? Crisis communication strategies for managing virality of online negative brand-related content.
Chicago Style (17th ed.) CitationSouto, D., S. M. C. Loureiro, B. Schivinski, and H. Neves. In the Eye of the (fire)storm: Better Safe or Sorry? Crisis Communication Strategies for Managing Virality of Online Negative Brand-related Content. 2024.
MLA (8th ed.) CitationSouto, D., et al. In the Eye of the (fire)storm: Better Safe or Sorry? Crisis Communication Strategies for Managing Virality of Online Negative Brand-related Content. 2024.
Warning: These citations may not always be 100% accurate.