Building a predictive lead scoring model for contact prioritization : the case of HUUB

In the last decades, machine learning has become quite popular for solving business problems, as it often delivers high-quality and efficient solutions. Moreover, the amount of data collected by companies has grown substantially, which has contributed to this trend. Companies do not have enough reso...

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Bibliographic Details
Main Author: Pereira, Rita Mafalda Magalhães (author)
Format: masterThesis
Language:eng
Published: 2021
Subjects:
Marketing automation
Lead scoring
Machine learning
Contact prioritization
Automatização do marketing
Priorização de contactos
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/34877
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/34877

Internet

http://hdl.handle.net/10400.14/34877

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