The balanced scorecard in a pharmaceutical company: a case study
The Balanced Scorecard (BSC) approach to performance measurement is gaining, over the last decades, an increased popularity due its strategic use of key non-financial measures along with the more traditional financial metrics. This paper outlines the process of development, implementation, usage and...
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| Format: | article |
| Language: | eng |
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2017
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| Online Access: | https://ciencia.iscte-iul.pt/id/ci-pub-8598 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/13969 |