Determinants of continuance intention in wearables : the case of smartwatches

Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence

Bibliographic Details
Main Author: Nascimento, Bruno Alexandre Pinto Dimas (author)
Format: masterThesis
Language:eng
Published: 2017
Subjects:
Smartwatches
Wearables
Continuance Intention
Expectation-Confirmation Model (ECM)
Habit
Perceived Usability
Perceived Enjoyment
Online Access:http://hdl.handle.net/10362/19342
Country:Portugal
Oai:oai:run.unl.pt:10362/19342
Description
Summary:Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence

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