The impact of influencer-cause fit on the purchase intentions and brand attitude towards conscious brands in the fashion industry

Digital Influencers are taking advantage of social media rise to position themselves as effective brand communicators. Hence, brands are betting on Influencer Endorsement as a communication strategy, since it has been proved before how powerful that can be in shaping consumers’ choices. Additionally...

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Bibliographic Details
Main Author: Faria, Maria Angélico da Silva (author)
Format: masterThesis
Language:eng
Published: 2020
Subjects:
Digital influencers
Purchase intention
Brand attitude
Celebrity-cause fit
Source credibility
Source attractiveness
Product match-up
Meaning transfer
Social media
Sustainable fashion
Conscious brands
Celebrity brand endorsement
Influenciadores digitais
Intenção de compra
Redes sociais
Moda sustentável
Marcas conscious
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/29764
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/29764

Internet

http://hdl.handle.net/10400.14/29764

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