Consumption of experiences in boutique hotels in the context of e-WOM
The postmodern society is characterized by consumers hedonistic behavior and values consumption of experiences as a form of differentiation and social elevation. This study aims to understand consumers online manifestations of experiences related to boutique hotels and motivations for engaging in...
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| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2019
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| Texto completo: | http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582019000200003 |
| País: | Portugal |
| Oai: | oai:scielo:S2182-84582019000200003 |