Consumption of experiences in boutique hotels in the context of e-WOM
The postmodern society is characterized by consumers hedonistic behavior and values consumption of experiences as a form of differentiation and social elevation. This study aims to understand consumers online manifestations of experiences related to boutique hotels and motivations for engaging in...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | article |
| Language: | eng |
| Published: |
2019
|
| Subjects: | |
| Online Access: | http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582019000200003 |
| Country: | Portugal |
| Oai: | oai:scielo:S2182-84582019000200003 |