The STEP Scale: a Cross-National Scale for Short-Term Export Performance Improvement
This paper is a direct response to a recent observation in the literature that managers appear to be short-term oriented when they assess the performance of an export venture (Madsen 1998). Based on a survey of Portuguese and British exporters, this paper presents a three-dimensional scale for asses...
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| Format: | workingPaper |
| Language: | eng |
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2019
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| Online Access: | http://hdl.handle.net/10362/83508 |
| Country: | Portugal |
| Oai: | oai:run.unl.pt:10362/83508 |
| Summary: | This paper is a direct response to a recent observation in the literature that managers appear to be short-term oriented when they assess the performance of an export venture (Madsen 1998). Based on a survey of Portuguese and British exporters, this paper presents a three-dimensional scale for assessing managerial judgment of Short-Term Export Performance (the STEP scale). The three dimensions are: 1) satisfaction with short-term performance improvement; 2) short-term exporting intensity improvement; and 3) expected short-term performance improvement. The findings are used to generate implications for public policy making and managerial practice as well as directions for future research. |
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