International expansion plan of Softfinança to Canada

The internationalization process and international market selection for SMEs is a topic with growing importance that depends on a firms’ context and conditions. SMEs seem to rely more in Non-Systematic IMS methods, from which they can select a range of different entry modes. This research focuses on...

Full description

Bibliographic Details
Main Author: Batista, Catarina Silva (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/139157
Country:Portugal
Oai:oai:run.unl.pt:10362/139157

Internet

http://hdl.handle.net/10362/139157

Similar Items