The transparency paradox: when information transparency backfires

Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRM

Bibliographic Details
Main Author: Reck, Rafaela (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Information transparency
CSR
Brand image
Purchase intention
Greenwashing
Online Access:http://hdl.handle.net/10362/134277
Country:Portugal
Oai:oai:run.unl.pt:10362/134277

Internet

http://hdl.handle.net/10362/134277

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