Women in portuguese advertising
The study aims at identifying if advertising in Portugal shows any kind of gender discrimination. Using Bem’s perspective (1974) we also studied the way in which male and female stereotypes are conveyed in order to understand the roles men and women undertake in advertising. As an initial hypothesis...
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| Format: | conferenceObject |
| Language: | eng |
| Published: |
2021
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| Online Access: | http://hdl.handle.net/10400.21/12784 |
| Country: | Portugal |
| Oai: | oai:repositorio.ipl.pt:10400.21/12784 |