| Resumo: | Value addition is the creation of value at different stages, by different actors throughout the value chain by add value of agricultural production. Value added may be related to quality, costs, delivery times, delivery flexibility, and innovativeness of agricultural products, among other characteristics. The size of value added is decided by the end customer’s willingness to pay. Opportunities to add value depend on a number of factors, such as market characteristics; institutional, social, and environmental conditions; and technological capabilities of the actors involved in that process.
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