Engage customers in co-creation: IS critical for projects success

Costa, R. L. D., Pereira, L. F., Dias, Á. L., & Gonçalves, R. (2020). Engage customers in co-creation: Is critical for projects success. Journal of Modern Project Management, 8(2), 66-75. https://doi.org/10.19255/JMPM02405

Detalhes bibliográficos
Autor principal: Costa, Renato Lopes da (author)
Outros Autores: Pereira, Leandro Ferreira (author), Dias, Álvaro Lopes (author), Gonçalves, Rui (author)
Formato: article
Idioma:eng
Publicado em: 2022
Assuntos:
Consultancy projects
Customer cocreation
Customer engagement
Projects success
Business and International Management
Strategy and Management
Management of Technology and Innovation
Texto completo:http://hdl.handle.net/10362/146134
País:Portugal
Oai:oai:run.unl.pt:10362/146134

Texto Completo

http://hdl.handle.net/10362/146134

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