Engage customers in co-creation: IS critical for projects success

Costa, R. L. D., Pereira, L. F., Dias, Á. L., & Gonçalves, R. (2020). Engage customers in co-creation: Is critical for projects success. Journal of Modern Project Management, 8(2), 66-75. https://doi.org/10.19255/JMPM02405

Bibliographic Details
Main Author: Costa, Renato Lopes da (author)
Other Authors: Pereira, Leandro Ferreira (author), Dias, Álvaro Lopes (author), Gonçalves, Rui (author)
Format: article
Language:eng
Published: 2022
Subjects:
Consultancy projects
Customer cocreation
Customer engagement
Projects success
Business and International Management
Strategy and Management
Management of Technology and Innovation
Online Access:http://hdl.handle.net/10362/146134
Country:Portugal
Oai:oai:run.unl.pt:10362/146134

Internet

http://hdl.handle.net/10362/146134

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