Ginásio Clube Português (GCP) : measuring customer satisfaction in services industry

The objective of this thesis is to measure and analyze the customer satisfaction level in Ginásio Clube Português, by understanding the key determinants and consequences of customer satisfaction. After an exponential growth both in revenues and in number of clients between 1998 and 2011, Ginásio Clu...

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Bibliographic Details
Main Author: Alves, Guilherme Fernandes Rito (author)
Format: masterThesis
Language:eng
Published: 2015
Subjects:
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/17049
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/17049

Internet

http://hdl.handle.net/10400.14/17049

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