Interactivity and Political Communication: hypermedia campaigning in the UK

Within this article we examine the adherence to the conventions of online communication and hypermedia campaigning techniques among European political parties using UK parties as a case study. Overall we find UK political parties adapting to the norms of online communication and a hypermedia campaig...

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Bibliographic Details
Main Author: Lilleker, Darren G. (author)
Format: article
Language:eng
Published: 2015
Subjects:
Online Access:http://journals.openedition.org/cp/1038
Country:Portugal
Oai:oai:revues.org:cp/1038