Human vs automatic advice : what’s the future of personal counselling for cosmetic products? : focus on the Portuguese market

From the studies conducted, it was observed that the cosmetic industry has shown exponential growth in recent years, and the increasing use of social networks has influenced this phenomenon. Also, they have led to changes in consumer buying behavior, including the increase in online shopping. Due to...

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Detalhes bibliográficos
Autor principal: Poças, Teresa Raquel Alves (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2020
Assuntos:
Cosmetics
Counseling
Decision-making
Salesperson
New technologies
Artificial intelligence
Human advice
Automatic advice
Cosmética
Aconselhamento
Tomada de decisão
Vendas
Novas tecnologias
Inteligência artificial
Aconselhamento humano
Aconselhamento automático
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10400.14/29906
País:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/29906

Texto Completo

http://hdl.handle.net/10400.14/29906

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