Market orientation and new-to-the-world products: Exploring the moderating effects of innovativeness, competitive strength, and environmental forces
Recently, there has been a keen research interest in exploring the relationship between market orientation and new product development. The empirical results, however, are mixed, and this means that we do not fully understand these linkages. Furthermore, research concerning the antecedents of new-to...
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| Format: | article |
| Language: | eng |
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2008
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| Online Access: | http://hdl.handle.net/10316/5481 |
| Country: | Portugal |
| Oai: | oai:estudogeral.sib.uc.pt:10316/5481 |